Marketing de clientes ·quien se ha llevado a mi cliente? / (Registro nro. 10768)

Detalles MARC
000 -LEADER
fixed length control field	01358nam a2200301 4500
001 - CONTROL NUMBER
control field	0000022749
003 - CONTROL NUMBER IDENTIFIER
control field	CO-CtgCURN
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250329191012.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	160627s2007 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788448156145
040 ## - CATALOGING SOURCE
Original cataloging agency	CO-CtgCURN
Language of cataloging	spa
Transcribing agency	coctgcurn
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	B17m
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Barquero Cabrera, José Daniel.
245 10 - TITLE STATEMENT
Title	Marketing de clientes ·quien se ha llevado a mi cliente? /
Statement of responsibility, etc.	José Daniel Barquero Cabrera , Carlos Rodríguez de Llauder Santoma.
250 ## - EDITION STATEMENT
Edition statement	2a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Bogotá :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	304 p.
336 ## - CONTENT TYPE
Source	rdacontent
337 ## - MEDIA TYPE
Source	rdamedia
Media type term	sin mediacion
Media type code	n
338 ## - CARRIER TYPE
Source	rdacarrier
Carrier type term	volumen
Carrier type code	nc
500 ## - GENERAL NOTE
General note	Incluye indice.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note	Introducción al loyalty management model.--El conocimiento y evaluacion de los clientes.--La captacion.--Modelo de relacion.--Implementacion del lcm.--Su seguimiento y aplicacion.--El cuadro de mando integral (balanced scorecard) utilizando por harvard business y aplicado al marketing relacional.--Obtenga el exito con sus clientes aplicando una buena gestion de relaciones publicas.--La industria de la persusion en la organizacion moderna
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	160627
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Libros
Classification part	658.8
Item part	B17m
Source of classification or shelving scheme	Dewey Decimal Classification

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Date acquired	Inventory number	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
		Dewey Decimal Classification			General	Miguel Henríquez Castañeda	Miguel Henríquez Castañeda	General	03/29/2025	011417		658.8 B17m	011417	03/29/2025	03/29/2025	Libros	650-ADMINS