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020 _a9783319498492
_9978-3-319-49849-2
040 _aCO-CtgCURN
_bspa
_ccoctgcurn
082 0 4 _a338.4791
_223
100 1 _aCamilleri, Mark Anthony.,
_eautor.
_4aut.
_4http://id.loc.gov/vocabulary/relators/aut
245 1 0 _aTravel Marketing, Tourism Economics and the Airline Product
_h[electronic resource] :
_bAn Introduction to Theory and Practice /
_cby Mark Anthony Camilleri.
260 4 _aCham : : :
_bSpringer International Publishing : : :
_bImprint: Springer,,,
_c2018.
300 _aXXIV, 213 p. 10 illus. :
_bonline resource.
336 _atexto
_btxt
_2rdacontent
337 _acomputador
_bc
_2rdamedia
338 _arecurso en línea
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aTourism, Hospitality & Event Management,
_x2510-4993
504 _aIncluye referencias bibliográficas e índice.
505 0 _aPart 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.
520 _aThis book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.
650 0 _aTurismo.
650 0 _aMercadeo.
650 0 _aComunicación.
650 1 4 _aAdministración del turismo.
650 2 4 _aMercadeo.
650 2 4 _aMedios y comunicación.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
856 7 _zVea este libro electrónico
942 _cCF
_h338.4791
_iC183
_2ddc
960 _aa2848805
999 _c7157
_d7157