| 000 | 00982nam a2200289 4500 | ||
|---|---|---|---|
| 001 | 0000022586 | ||
| 003 | CO-CtgCURN | ||
| 005 | 20250730205956.0 | ||
| 008 | 160627s1985 000 0 eng d | ||
| 020 | _a9580470243 | ||
| 040 |
_aCO-CtgCURN _bspa _ccoctgcurn |
||
| 082 | 0 |
_a658.8 _bL87e |
|
| 100 | 1 | _aLuther, William M. | |
| 245 | 1 | 3 |
_aEl plan de mercadeo : _bcomo prepararlo y ponerlo en marcha / _cWilliam M. Luther , traducción Gisella Wolhfers de Rosas. |
| 260 |
_aBogotá : _bNorma, _c1985. |
||
| 300 | _a255 p. | ||
| 336 | _2rdacontent | ||
| 337 |
_2rdamedia _asin mediacion _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 500 | _aIncluye indice \ Titulo original. The marketing plan. How to prepare and implement it. | ||
| 650 | 0 |
_aMarketing _xPlanificacion. |
|
| 650 | 0 | _aMercadeo. | |
| 650 | 0 | _aAnálisis de mercado. | |
| 908 | _a160627 | ||
| 942 |
_cBK _h658.8 _iL87e _2ddc |
||
| 999 |
_c49329 _d49329 _x1 |
||