| 000 | 01089nam a2200301 4500 | ||
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| 001 | 0000014989 | ||
| 003 | CO-CtgCURN | ||
| 005 | 20260701202443.0 | ||
| 007 | ta | ||
| 008 | 160627s1973 000 0 eng d | ||
| 020 | _a8423401871 | ||
| 040 |
_aCO-CtgCURN _bspa _ccoctgcurn |
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_a658.83 _bC67 |
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| 100 | 1 | _aCordoba Villar, José Luis de. | |
| 245 | 1 | 0 |
_aTeoria y aplicaciones del marketing / _cJosé Luis de Cordoba Villar y José María Torres Romeu. |
| 260 |
_aBilbao : _bDeusto, _c1973. |
||
| 300 | _a371 p. | ||
| 336 | _2rdacontent | ||
| 337 |
_2rdamedia _asin mediacion _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 504 | _aBibliografia (p. 374) | ||
| 505 | 8 | _aMarketing.--La estrategia del marketing.--Organizacion del marketing.--Determinantes del marketing.--Estudio de Mercados.--Productos Industriales.--Canales de distribucion.--Envases y embalajes | |
| 650 | 1 | 4 | _aMercados. |
| 700 | 1 | _aTorres Romeu, José María. | |
| 852 |
_aMHC _bMHC _cBK _h658.83 _iC67 |
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| 908 | _a160627 | ||
| 942 |
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_c31399 _d31399 |
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