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| 007 | ta | ||
| 008 | 160627s1998 000 0 eng d | ||
| 020 | _a9586008282 | ||
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_a658.8 _bG84g |
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| 100 | 1 | _aGuiltinan, Joseph P. | |
| 245 | 1 | 0 |
_aGerencia de Marketing : _bestrategias y programas / _cJoseph P. Guiltinan, Gordon W. Paul y Thomas J. Madden. |
| 250 | _a6a ed. | ||
| 260 |
_aBogotá : _bMcGraw-Hill, _c1998. |
||
| 300 | _axv, 470 p. | ||
| 336 | _2rdacontent | ||
| 337 |
_2rdamedia _asin mediacion _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 500 | _aIncluye preguntas al final de cada capitulo. | ||
| 505 | 8 | _aPerspectivas administrativas sobre marketing.--Análisis de la situacion.--Estrategias y programas de marketing.--Coordinacion y control | |
| 650 | 1 | 4 | _aMercadeo. |
| 700 | 1 | _aPaul, Gordon W. | |
| 852 |
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| 852 |
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