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| 001 | 0000018746 | ||
| 003 | CO-CtgCURN | ||
| 005 | 20260701201900.0 | ||
| 007 | ta | ||
| 008 | 160627s2001 000 0 eng d | ||
| 020 | _a9706860452 | ||
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_a658.8 _bC94a |
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| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aAdministración de la mercadotecnia / _cMichael R. Czinkota, Masaaki Kotabe , traducción Manuel Ortíz Staines. |
| 250 | _a2a ed. | ||
| 260 |
_aMexico : _bThomson Learning, _c2001. |
||
| 300 | _axxv, 600 p. | ||
| 336 | _2rdacontent | ||
| 337 |
_2rdamedia _asin mediacion _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 500 | _aIncluye indice \ Titulo original. Marketing management. | ||
| 650 | 1 | 4 | _aAdministración de Mercadeo. |
| 650 | 1 | 4 |
_aAdministración de mercadeo. _xEstudio de casos. |
| 650 | 1 | 4 |
_aPlanificacion de mercadeo. _xEstudio de casos. |
| 852 |
_aMHC _bMHC _cBK _h658.8 _iC94a |
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| 908 | _a160627 | ||
| 942 |
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