| 000 | 00831nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20250331185259.0 | ||
| 008 | 060914s2003 mx a fr 001 0 spa d | ||
| 020 | _a9702604001 | ||
| 040 |
_aCO-CtgCURN _bspa _ccoctgcurn |
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| 082 | 0 | 4 |
_a658.8 _bK87 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aFundamentos de marketing / _cPhilip Kotler, Gary Armstrong ; tr. Roberto Escalona García. |
| 250 | _aSexta edición. | ||
| 260 |
_aMéxico : _bPearson Educación, _c2003. |
||
| 300 |
_axxx, 589 + [60 p.] : _bil. |
||
| 504 | _aIncluye índice. | ||
| 534 |
_pTítulo original : _tMarketing in introduction. |
||
| 650 | 1 | 7 |
_aMercadeo. _2LEMB |
| 700 | 1 | _aArmstrong, Gary. | |
| 700 | 1 |
_aEscalona García, Roberto, _etraductor. |
|
| 942 |
_aMHC _cBK _h658.8 _iK87 _2ddc |
||
| 999 |
_c25183 _d25183 |
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