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| 001 | 0000020753 | ||
| 003 | CO-CtgCURN | ||
| 005 | 20250331185259.0 | ||
| 007 | co cga---uuuuu | ||
| 008 | 160627s2002 i eng d | ||
| 020 | _a9702602610 | ||
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_aCO-CtgCURN _bspa _ccoctgcurn |
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_a658.8 _bC94m |
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| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aMarketing internacional _h[electronic resource] / _cMichael R. Czinkota, Ilkka A. Ronkainen. |
| 250 | _a6a ed. | ||
| 260 |
_aMexico : _bPearson Educación, _c2002. |
||
| 300 | _axxxiii, 665 p. + Cd - Rom. | ||
| 336 | _2rdacontent | ||
| 337 |
_2rdamedia _asin mediacion _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 500 | _aIncluye preguntas para discusion. | ||
| 505 | 8 | _aEl entorno internacional.--Inicio de las actividades de marketing internacional.--Administracion del marketing global.--Transiciones del marketing internacional | |
| 650 | 0 | _aMercadeo internacional. | |
| 700 | 1 | _aRonkainen, Ilkka A. | |
| 908 | _a160627 | ||
| 942 |
_cBK _h658.8 _iC94m _2ddc |
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