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| 001 | 0000016795 | ||
| 003 | CO-CtgCURN | ||
| 005 | 20250329191016.0 | ||
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| 008 | 160627s1994 000 0 eng d | ||
| 020 | _a9688803782 | ||
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_aCO-CtgCURN _bspa _ccoctgcurn |
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_a659.1 _bK53p |
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| 100 | 1 | _aKleppner, Otto. | |
| 245 | 1 | 0 |
_aPublicidad / _cOtto Kleppner, J. Thomas Russell, W. Ronald Lane , traducción Georgina Greenham del Castillo , revision tecnica Marcela Benassini Felix. |
| 260 |
_aMexico : _bPrentice-Hall Hispanoamericana, _c1994. |
||
| 300 | _axviii, 865 p. | ||
| 336 | _2rdacontent | ||
| 337 |
_2rdamedia _asin mediacion _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 500 | _aIncluye indice \ Glosario : p. 829-846 \ Titulo original. Kleppners advertising procedure. | ||
| 650 | 1 | 4 |
_aPublicidad _xTeorÃa. |
| 700 | 1 | _aRussell, J. Thomas. | |
| 700 | 1 | _aLane, W. Ronald. | |
| 700 | 1 |
_aGreenham del Castillo, Georgina, _eTraductor. |
|
| 908 | _a160627 | ||
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_cBK _h659.1 _iK53p _2ddc |
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