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| 008 | 160627s2002 000 0 eng d | ||
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| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph F. Hair y Carl McDaniel. |
| 250 | _a6a ed. | ||
| 260 |
_aMexico : _bThomson, _c2002. |
||
| 300 | _axiv, 751 p. | ||
| 336 | _2rdacontent | ||
| 337 |
_2rdamedia _asin mediacion _bn |
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| 338 |
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| 500 | _aIncluye Glosario (p. 695) | ||
| 505 | 8 | _aEl mundo de marketing.--Análisis de las oprtunidades en marketing.--Decisiones de productos.--Decisiones de distribucion.--Decisiones de promocion.--Decisiones de precios.--Marketing dirigido por tecnologĂa | |
| 650 | 1 | 4 | _aMercadeo. |
| 700 | 1 | _aHair, Joseph F. | |
| 908 | _a160627 | ||
| 942 |
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