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| 008 | 160627s2001 000 0 eng d | ||
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| 100 | 1 | _aGarcía Sordo, Juan B. | |
| 245 | 1 | 0 |
_aMarketing internacional / _cJuan B. García Sordo. |
| 260 |
_aMexico : _bMcGraw-Hill, _c2001. |
||
| 300 | _axxv, 549 p. | ||
| 336 | _2rdacontent | ||
| 337 |
_2rdamedia _asin mediacion _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 500 | _aIncluye cuestionario al final de cada capitulo. | ||
| 504 | _aReferencias bibliograficas (p. 538) | ||
| 505 | 8 | _aIntroducción al marketing internacional.--Marketing global y su entorno.--Mercados globales.--Diseño del plan de marketing | |
| 650 | 1 | 4 | _aMercadeo internacional. |
| 908 | _a160627 | ||
| 942 |
_cBK _h658.8 _iG17m _2ddc |
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| 999 |
_c10920 _d10920 |
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