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| 003 | CO-CtgCURN | ||
| 005 | 20250329191014.0 | ||
| 007 | ta | ||
| 008 | 160627s2001 000 0 eng d | ||
| 020 | _a9701026764 | ||
| 040 |
_aCO-CtgCURN _bspa _ccoctgcurn |
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_a658.8 _bS71 |
|
| 100 | 1 | _aStanton, William J. | |
| 245 | 1 | 0 |
_aFundamentos de Marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker , traducción Celia Ascencio Lara , revision tecnica Yezmin López Taymani. |
| 250 | _a11a ed. | ||
| 260 |
_aMexico : _bMcGraw-Hill, _c2001. |
||
| 300 | _axxi, 707 p. | ||
| 336 | _2rdacontent | ||
| 337 |
_2rdamedia _asin mediacion _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 500 | _aGlosario : p. g1-g21.\ Incluye bibliografia e indice. | ||
| 650 | 1 | 4 | _aAdministración de empresas. |
| 650 | 1 | 4 | _aAdministración de mercadeo. |
| 650 | 1 | 4 | _aAnálisis de mercadeo. |
| 650 | 1 | 4 | _aÉtica de los negocios. |
| 650 | 1 | 4 | _aComportamiento del consumidor. |
| 700 | 1 | _aEtzel, Michael J. | |
| 700 | 1 | _aWalker, Bruce J. | |
| 908 | _a160627 | ||
| 942 |
_cBK _h658.8 _iS71 _2ddc |
||
| 999 |
_c10917 _d10917 |
||