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| 001 | 0000018390 | ||
| 003 | CO-CtgCURN | ||
| 005 | 20250329191014.0 | ||
| 007 | ta | ||
| 008 | 160627s1999 000 0 eng d | ||
| 020 | _a9701029070 | ||
| 040 |
_aCO-CtgCURN _bspa _ccoctgcurn |
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_a658.8 _bC17m |
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| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 | _aMarketing internacional ; John L. Graham. |
| 250 | _a10a ed. | ||
| 260 |
_aMexico : _bMcGraw-Hill, _c1999. |
||
| 300 | _a810 p. | ||
| 336 | _2rdacontent | ||
| 337 |
_2rdamedia _asin mediacion _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 500 | _aIncluye indice. | ||
| 505 | 8 | _aAntecedentes.--El entorno cultural del marketing.--Evaluacion de oportunidades globales de mercado.--Desarrollo de estrategias de marketing global.--Puesta en practica de las estrategias de marketing global.--Material suplementario | |
| 650 | 1 | 4 | _aAdministración de mercadeo. |
| 700 | 1 | _aGraham, John L. | |
| 908 | _a160627 | ||
| 942 |
_cBK _h658.8 _iC17m _2ddc |
||
| 999 |
_c10909 _d10909 |
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