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| 008 | 160627s1992 000 0 eng d | ||
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_aCO-CtgCURN _bspa _ccoctgcurn |
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_a658.8 _bS71f |
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| 100 | 1 | _aStanton, William J. | |
| 245 | 1 | 0 |
_aFundamentos de marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker , revision tecnica de Adriana Carranza Garza ... [et al.] , traducción de Manuel Ortíz Staines. |
| 250 | _a9a ed. | ||
| 260 |
_aMexico : _bMcGraw-Hill, _c1992. |
||
| 300 | _axxxi, 732 p. | ||
| 336 | _2rdacontent | ||
| 337 |
_2rdamedia _asin mediacion _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 500 | _aGlosario : p. 693 \ Incluye bibliografias e indice \Titulo original : Marketing. | ||
| 505 | 8 | _aEl marketing moderno y su ambiente.--Mercados objetivo.--El producto.--El precio.--Distribucion.--Promocion.--Administracion del esfuerzo de marketing | |
| 650 | 1 | 4 | _aMercados. |
| 700 | 1 | _aEtzel, Michael J. | |
| 908 | _a160627 | ||
| 942 |
_cBK _h658.8 _iS71f _2ddc |
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| 999 |
_c10908 _d10908 |
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