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| 008 | 160627s2007 i eng d | ||
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| 100 | 1 | _aStanton, William J. | |
| 245 | 1 | 0 |
_aFundamentos de marketing _h[electronic resource] / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker , revision tecnica de Adriana Carranza Garza ... [et al.] , traducción de Manuel Ortíz Staines. |
| 250 | _a14a ed. | ||
| 260 |
_aMexico : _bMcGraw-Hill Interamericana, _c2007. |
||
| 300 | _axxv, 741 p.+ 1 CD-Rom. | ||
| 336 | _2rdacontent | ||
| 337 |
_2rdamedia _asin mediacion _bn |
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| 338 |
_2rdacarrier _avolumen _bnc |
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| 500 | _aGlosario : p. 715-729 \ Incluye bibliografias e indice \Titulo original : Marketing. | ||
| 650 | 1 | 4 | _aAdministración de empresas. |
| 650 | 1 | 4 | _aAdministración de mercadeo. |
| 650 | 1 | 4 | _aMercadotecnia. |
| 700 | 1 | _aWalker, Bruce J. | |
| 700 | 1 | _aEtzel, Michael J. | |
| 908 | _a160627 | ||
| 942 |
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