TY  - BOOK
AU  - Blattberg,Robert C.
AU  - Kim,Pyo  ng-do
AU  - Neslin,Scott A.
ED  - SpringerLink (Online service)
TI  - Database marketing: analyzing and managing customers 
T2  - International series in quantitative marketing,
SN  - 9780387725789 (hbk)
U1  - 658.872 22
PY  - 2008///
CY  - New York :
PB  - Springer,
KW  - Perfíl del consumidor
KW  - Bases de datos en mercadeo
N1  - Description based on print version record; Incluye referencias bibliográficas e índice; Restricted to users at subscribing institutions
UR  - https://unicurn.sharepoint.com/:b:/s/biblioteca/EcVJx3bEN5hJmHulzReHg-0Brl-oRkOxwrqq82aTzMOTyQ?e=ivHI75
ER  -