@book{35806,
	author = {Kim, W. Chan. and Mauborgne, Renée. and Emercomex,},
	title = {La estrategia del océano azul :},
	publisher = {Profit editorial,},
	year = {2015.},
	address = {Madrid :},
	edition = {Primera edicion.},
	note = {Incluye datos biográficos de los autores.}
}