@book{35804,
	author = {Zollondz, Hans-Dieter, and Mahecha López, Javier R.,},
	title = {Los fundamentos del mercadeo :},
	publisher = {Panamericana Editorial,},
	year = {2017.},
	series = {Cornelsen},
	address = {Bogotá :},
	edition = {Primera edición.}
}