@book{35803,
	author = {Zollondz, Hans-Dieter. and Gómez von Rodeck, Camilo,},
	title = {Mercadeo mixto :},
	publisher = {Panamericana Editorial,},
	year = {2016.},
	address = {Bogotá :},
	edition = {Edición Javier R. Mahecha López.}
}