@book{35800,
	author = {López Arrazola, Santiago.},
	title = {Precios y costos en el marketing relacional :},
	publisher = {Ediciones de la U,},
	year = {2014.},
	series = {Marketing},
	address = {Bogotá :},
	edition = {1a. ed.},
	note = {Incluye datos biograficos del autor.}
}