@book{35638,
	author = {Seaton, Carlos.},
	title = {Comercializacion, mercadeo y transferencia de resultados :},
	publisher = {Convenio Andres Bello,},
	year = {1994.},
	series = {Colección ciencia y tecnología},
	address = {Bogotá :},
	edition = {2a ed.}
}