@book{31424,
	author = {Kleppner, Otto. and Russell, J. Thomas.},
	title = {Publicidad /},
	publisher = {Prentice-Hall Hispanoamericana,},
	year = {1994.},
	address = {Mexico :},
	note = {Incluye indice \ Glosario : p. 829-846 \ Titulo original. Kleppners advertising procedure.}
}