@book{31423,
	author = {Arens, William F. and Rosas Sánchez, Rosa María,},
	title = {Publicidad /},
	publisher = {McGraw-Hill,},
	year = {2000.},
	address = {Mexico :},
	edition = {7a ed.},
	note = {Incluye glosario \ Incluye indice \ Titulo original. Contemporary advertising.}
}