@book{31407,
	author = {Holtje, Herbert F.},
	title = {Teoria y problemas de mercadotecnia /},
	publisher = {McGraw-Hill Interamericana,},
	year = {1982.},
	series = {Serie de compendios Schaum},
	address = {Mexico :},
	note = {Incluye Glosario e indice.}
}