@book{31392,
	author = {Lamb, Charles W.},
	title = {Marketing /},
	publisher = {Thomson,},
	year = {1998.},
	address = {Mexico :},
	edition = {4a ed.},
	note = {Incluye preguntas\Apendice: Carreras en mercadotecnia \Glosario (p. 640)}
}