@book{31390,
	author = {Malhotra, Naresh K.},
	title = {Investigación de mercados :},
	publisher = {Prentice-Hall Hispanoamericana,},
	year = {2004.},
	address = {Mexico :},
	edition = {4a. Ed.},
	note = {Incluye bibliografia e indice \ Titulo original. Marketing research : an applied orientation.}
}