@book{31389,
	author = {Kinnear, Thomas C. and Taylor, James R.},
	title = {Investigación de mercados :},
	publisher = {McGraw-Hill,},
	year = {1998.},
	address = {Bogotá :},
	edition = {5a ed.},
	note = {Incluye resumen y preguntas al final de cada capitulo \Glosario (p. 847)}
}