@book{31375,
	author = {Eyssautier de la Mora, Maurice.},
	title = {Elementos basicos de mercadotecnia /},
	publisher = {Trillas,},
	year = {2002.},
	address = {Mexico :},
	edition = {4a. Ed.},
	note = {Incluye cuestionario al final de cada capitulo \Glosario (p. 227)}
}