@book{31366,
	author = {Arnold, David. and Romero M., Alvaro,},
	title = {Manual de la gerencia de marca :},
	publisher = {Grupo Editorial Norma,},
	year = {1993.},
	series = {Colección interes general. Ashridge},
	address = {Bogotá :},
	note = {Glosario : p. 340-346.}
}