@book{31347,
	author = {Guiltinan, Joseph P. and Paul, Gordon W.},
	title = {Gerencia de Marketing :},
	publisher = {McGraw-Hill,},
	year = {1998.},
	address = {Bogotá :},
	edition = {6a ed.},
	note = {Incluye preguntas al final de cada capitulo.}
}