@book{31343,
	author = {Stanton, William J. and Etzel, Michael J.},
	title = {Fundamentos de Marketing /},
	publisher = {McGraw-Hill,},
	year = {2001.},
	address = {Mexico :},
	edition = {11a ed.},
	note = {Glosario : p. g1-g21.\ Incluye bibliografia e indice.}
}