@book{31341,
	author = {Kotler, Philip. and Armstrong, Gary.},
	title = {Fundamentos de mercadotecnia /},
	publisher = {Prentice Hall Hispanoamericana,},
	year = {1998.},
	address = {Mexico :},
	edition = {4a ed.},
	note = {Incluye preguntas para debate y referencias al final de cada capitulo.}
}