@book{31340,
	author = {Kotler, Philip. and Armstrong, Gary.},
	title = {Fundamentos de marketing},
	publisher = {Pearson Educación,},
	year = {2003.},
	series = {Area Universitarios},
	address = {Mexico :},
	edition = {6a ed.},
	note = {Incluye bibliografia e indice.}
}