@book{31337,
	author = {Stanton, William J. and Etzel, Michael J.},
	title = {Fundamentos de marketing /},
	publisher = {McGraw-Hill,},
	year = {2004.},
	address = {Mexico :},
	edition = {13a ed.},
	note = {Incluye bibliografias e indice \ Titulo original : Marketing.}
}