@book{31335,
	author = {Stanton, William J. and Etzel, Michael J.},
	title = {Fundamentos de marketing /},
	publisher = {McGraw-Hill,},
	year = {1992.},
	address = {Mexico :},
	edition = {9a ed.},
	note = {Glosario : p. 693 \ Incluye bibliografias e indice \Titulo original : Marketing.}
}