@book{31332,
	author = {Kotler, Philip. and Cordova Just, Arturo,},
	title = {Dirección de la mercadotecnia :},
	publisher = {Prentice Hall Hispanoamericana,},
	year = {1996.},
	address = {Mexico :},
	edition = {8a ed.},
	note = {Incluye indice.}
}