@book{31067,
	author = {Stanton, William J. and Walker, Bruce J.},
	title = {Fundamentos de marketing},
	publisher = {McGraw-Hill Interamericana,},
	year = {2007.},
	address = {Mexico :},
	edition = {14a ed.},
	note = {Glosario : p. 715-729 \ Incluye bibliografias e indice \Titulo original : Marketing.}
}