@book{31029,
	author = {David, Fred R. and Sánchez Carrion, Miguel Angel,},
	title = {Conceptos de Administración estrategica /},
	publisher = {Pearson Educación,},
	year = {2003.},
	address = {Mexico :},
	edition = {9a ed.},
	note = {Incluye indice.}
}