@book{26479,
	author = {Guiltinan, Joseph P. and Paul, Gordon W.},
	title = {Administración de marketing :},
	publisher = {McGraw-Hill,},
	year = {1994.},
	address = {Bogotá :},
	edition = {5a ed.},
	note = {Incluye preguntas y situaciones para análisis y lecturas adicionales sugeridas.}
}