@book{25603,
	author = {Prahalad, C. K. and Sánchez, Efrain},
	title = {La oportunidad de negocios en la base de la piramide :},
	publisher = {Editorial Norma,},
	year = {2005},
	address = {Bogotá, Colombia :},
	note = {Titulo original : The fortune at the bottom of the piramide}
}