Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
03174nam a2200457 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250329170945.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150914s2016 s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783319219905 |
| -- |
978-3-319-21990-5 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-CtgCURN |
| Language of cataloging |
spa |
| Transcribing agency |
coctgcurn |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 |
| Edition information |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Van Looy, Amy., |
| Relator term |
autor. |
| Relationship |
aut. |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social Media Management |
| Medium |
[electronic resource] : |
| Remainder of title |
Technologies and Strategies for Creating Business Value / |
| Statement of responsibility, etc. |
by Amy Van Looy. |
| 260 #4 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cham : : : |
| Name of publisher, distributor, etc. |
Springer International Publishing : : : |
| -- |
Imprint: Springer,,, |
| Date of publication, distribution, etc. |
2016. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XIX, 250 p. 69 illus. : |
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computador |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Springer Texts in Business and Economics, |
| International Standard Serial Number |
2192-4333 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas e índice. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Definitions, Social Media Types and Tools -- Social media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence) -- Social Network Data and Predictive Mining (Business Intelligence) -- e-Recruitment -- Crowdfunding -- Legal and Ethical Issues in Social Media -- Wrap-up. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Este libro de texto de pregrado adopta la perspectiva de las organizaciones, no los individuos, y aclara el impacto de las redes sociales en sus diferentes departamentos o disciplinas, al tiempo que explora cómo las organizaciones usan las redes sociales para crear valor comercial. Para hacerlo, el libro persigue un enfoque multidisciplinario único, que abarca TI, marketing, recursos humanos y muchos otros campos. Los lectores se beneficiarn de una amplia selección de temas actuales, que incluyen: herramientas, tácticas y estrategias para las redes sociales, comunicación interna y externa, campañas de marketing viral, CRM social, marca del empleador, reclutamiento electrónico, optimización de motores de búsqueda, minería social, análisis de sentimientos , crowdfunding y cuestiones legales y éticas. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración industrial. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tecnologías de la información y comunicación. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración de personal. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración de medios. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercio electrónico. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración de recursos humanos. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 856 7# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://unicurn.sharepoint.com/:b:/s/biblioteca/Ee2hPSQmH-ZHuQTP-9b7xNUBklSiA-CxbNhZ2dWKA5LVOg?e=AwpPsH">https://unicurn.sharepoint.com/:b:/s/biblioteca/Ee2hPSQmH-ZHuQTP-9b7xNUBklSiA-CxbNhZ2dWKA5LVOg?e=AwpPsH</a> |
| Public note |
<img src="/screens/gifs/go4.gif" alt="Go button" border="0" width="21" height="21" hspace="7" align=middle"> Vea este libro electrónico |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros electrónicos |
| Classification part |
658 |
| Item part |
V261 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
a2847691 |