Social Marketing in Action (Registro nro. 7130)

Detalles MARC
000 -LEADER
fixed length control field 04129nam a2200373 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field co-ctgcurn
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250329171348.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---uuuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190603s2019 s 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783030130206
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3030130207
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783030130190
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
245 00 - TITLE STATEMENT
Title Social Marketing in Action
Medium [electronic resource] :
Remainder of title Cases from Around the World /
Statement of responsibility, etc. Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors.
260 #4 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cham : : :
Name of publisher, distributor, etc. Springer,,,
Date of publication, distribution, etc. 2019.
260 #1 - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent 1 recurso en línea (xxix, 462 p.) :
Other physical details ill. (some col.)
336 ## - CONTENT TYPE
Content type term texto
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computador
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term recurso en línea
Carrier type code cr
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Springer texts in business and economics
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Incluye referencias bibliográficas e índice.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I: Understanding Social Marketing -- Chapter 1 The Big Picture in Social Marketing -- Chapter 2 The Fundamentals of Social Marketing -- Chapter 3 Research and Evaluation in Social Marketing -- Chapter 4 Theory in Social Marketing -- Chapter 5 A Brief History of Social Marketing -- Part II Social Marketing Cases: Social Welfare -- Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign -- Chapter 7 The Second Life of Food -- Chapter 8 The Bank of Cancer Research -- Chapter 9 VCW of Social Impact in a Developing Country -- Chapter 10 Operation Red Nose -- Chapter 11 Social Marketing for the Reduction of Tax Evasion -- Chapter 12 Worn Wear -- Part III Social Marketing Cases: Health -- Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India -- Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France -- Chapter 15 Smile Train India -- Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions -- Chapter 17 Saving Lives through Lifebuoy's "Help a Child Reach 5' Social Marketing Campaign -- Chapter 18 Behavior Change and Nutrition Education for Teenagers -- Chapter 19 Using Social Marketing to Promote Handwashing the Soap for a Healthier Vietnam -- Part IV: Social Marketing Cases: Environment -- Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada -- Chapter 21 Akureyri on the Verge -- Chapter 22 Vancouver Aquarium and World Wildlife Foundation's Great Canadian Shoreline Cleanup -- Chapter 23 Be the Street You Want to See -- Chapter 24 The Coulee Clean Up -- Chapter 25 Applying Social Marketing to Koala Conservation -- Part V Social Marketing Cases: Education -- Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe -- Chapter 27 Enhancing Health by Means of Massive Open Online Courses -- Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India 2014-2018 -- Chapter 29 A Case of Co-Created Social Marketing Campaign.
520 ## - SUMMARY, ETC.
Summary, etc. Este libro de texto proporciona a los estudiantes estudios de casos de mercadeo social del mundo real de diferentes países y regiones de todo el mundo, llevando a los estudiantes de la teoría del aula a la práctica. El objetivo principal es retratar claramente a los estudiantes pasos distintos e identificables que son esenciales para campañas exitosas de mercadeo social. Las prácticas básicas de mercadeo social se aplican a cada caso para ayudar a los estudiantes a dominar los principios de mercadeo social y aplicarlos a sus propias actividades de mercadeo social del mundo real con el fin de afectar el cambio social positivo.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo social.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Basil, Debra Z.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Diaz-Meneses, Gonzalo.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Basil, Michael D.
856 7# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://unicurn.sharepoint.com/:b:/s/biblioteca/Eayc7qVlE8JFvkjLqnmksawBkPh5YMioHajxbqM9fB82wQ?e=CM1lVy">https://unicurn.sharepoint.com/:b:/s/biblioteca/Eayc7qVlE8JFvkjLqnmksawBkPh5YMioHajxbqM9fB82wQ?e=CM1lVy</a>
Public note Vea este libro electrónico
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros electrónicos
Classification part 658.8342
Item part S678
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Libros electrónicos Miguel Henríquez Castañeda Miguel Henríquez Castañeda   03/29/2025   658.8342 S678 03/29/2025 03/29/2025 Libros electrónicos