Detalles MARC
| 000 -LEADER |
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| fixed length control field |
03865nam a2200385 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250329170944.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160129s2016 s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783319230122 |
| -- |
978-3-319-23012-2 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-CtgCURN |
| Language of cataloging |
spa |
| Transcribing agency |
coctgcurn |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.049 |
| Edition information |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Multinational Management |
| Medium |
[electronic resource] : |
| Remainder of title |
A Casebook on Asia's Global Market Leaders / |
| Statement of responsibility, etc. |
edited by Rien T. Segers. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera edicion. |
| 260 #4 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cham: : |
| Name of publisher, distributor, etc. |
Springer International Publishing : : : |
| -- |
Imprint: Springer,,, |
| Date of publication, distribution, etc. |
2016. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XIV, 363 p. 93 illus., 85 illus. in color. : |
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computador |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas e índice. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- China : Building a Global Imperium on Information and E-Commerce -- Geely : A Smart Automotive Company and Volvo Owner -- Haier : How One of China's First Global Brands Keeps Expanding -- Huawei : A Telecom Giant on the Rise to a World Brand -- Lenovo : Strengthening its Strong Position in the Western Market Through Innovation -- Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships -- India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses -- Infosys : Exporting India's IT Revolution to the World -- Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand -- Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy -- Uniqlo : Capturing the Global Market With Affordable and Timeless Designs -- South Korea: Lotte : Fast Global Market Entries Through Acquisition -- Vietnam: Vinamilk : Partnering up to Expand on the World Market -- Underlying Strategies and Success Factors of Emerging Asian Multinationals: Corporate Entrepreneurship and Triple Helix -- Asian Human Resource Management and Intercultural Competence -- Branding Trends in Asian Markets -- Conclusions Why and how Asian Businesses Will Conquer the World. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Este libro de casos demuestra que el futuro de los negocios globales radica en qué tan bien se traza el panorama multinacional y cómo la importancia de los líderes del mercado asiático está profundamente arraigado en él. Ofrece a los estudiantes e investigadores internacionales de gestión una guía extensa sobre la historia de los negocios, el desarrollo de estrategias y los modos de entrada al mercado exterior utilizados por las multinacionales asiáticas emergentes. Los casos se centran en compañas conocidas como Lenovo, Alibaba, Infosys, Huawei, Panasonic y Rakuten. Estas compañías, todas las cuales generan enormes ingresos en sus propios países (por ejemplo, en China, India, Corea del Sur, Taiwán, Vietnam), ahora se están volviendo cada vez más sofisticadas y se esfuerzan por convertirse en marcas globales, al tiempo que disfrutan del apoyo activo de sus gobiernos en términos de sus negocios internacionales. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Empresas de negocios internacionales. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Negocios internacionales. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Segers, Rien T., |
| Relator term |
editor. |
| Relationship |
edt. |
| -- |
http://id.loc.gov/vocabulary/relators/edt |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 856 7# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://unicurn.sharepoint.com/:b:/s/biblioteca/EdGbkx7okzxPiMn_ZkqvgpABViM4mTIbGLBUUtGRMOGsaQ?e=PyY2at">https://unicurn.sharepoint.com/:b:/s/biblioteca/EdGbkx7okzxPiMn_ZkqvgpABViM4mTIbGLBUUtGRMOGsaQ?e=PyY2at</a> |
| Public note |
<img src="/screens/gifs/go4.gif" alt="Go button" border="0" width="21" height="21" hspace="7" align=middle"> Vea este libro electrónico |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros electrónicos |
| Classification part |
658.049 |
| Item part |
M961m |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
a2847862 |