Detalles MARC
| 000 -LEADER |
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| fixed length control field |
03312nam a2200445 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250329170943.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
171101s2018 s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789811052187 |
| -- |
978-981-10-5218-7 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-CtgCURN |
| Language of cataloging |
spa |
| Transcribing agency |
coctgcurn |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition information |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mooi, Erik., |
| Relator term |
autor. |
| Relationship |
aut. |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Market research |
| Medium |
[electronic resource] : |
| Remainder of title |
The process, data, and methods using Stata / |
| Statement of responsibility, etc. |
by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci. |
| 260 #4 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : : : |
| Name of publisher, distributor, etc. |
Springer Singapore : : : |
| -- |
Imprint: Springer,,, |
| Date of publication, distribution, etc. |
2018. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XX, 416 p. 212 illus., 50 illus. in color. : |
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computador |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Springer Texts in Business and Economics, |
| International Standard Serial Number |
2192-4333 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas e índice. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Este libro es una guía completa y fácilmente accesible que ayuda a tomar decisiones estadísticas acertadas, realizar análisis e interpretar los resultados rápidamente utilizando Stata. Incluye cobertura avanzada de ANOVA, factor y análisis de conglomerados en Stata, as como regresión esencial y estadística descriptiva. Está dirigido a aquellos que desean saber más sobre el proceso, la gestión de datos y los métodos más utilizados en la investigación de mercado con Stata. El libro ofrece a los lectores una visión general de todo el proceso de investigación de mercado, desde hacer preguntas de investigación de mercado hasta recopilar y analizar datos mediante métodos cuantitativos. Es atractivo, práctico e incluye muchos ejemplos prácticos, consejos y sugerencias que ayudan a los lectores a aplicar e interpretar métodos cuantitativos, como la regresión, el factor y el análisis de conglomerados. Estos métodos ayudan a los investigadores a proporcionar a las empresas ideas útiles. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Estadística. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Gestión del conocimiento. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Investigación de mercados. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Estadística para negocios. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Gestión del conocimiento. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sarstedt, Marko., |
| Relator term |
autor. |
| Relationship |
aut. |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mooi-Reci, Irma., |
| Relator term |
autor. |
| Relationship |
aut. |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 856 7# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://unicurn.sharepoint.com/:b:/s/biblioteca/ESn9qYskUzdFjpr5wfVLfPEBLKRElujPG0YnfjxidEktqg?e=HGcuqB">https://unicurn.sharepoint.com/:b:/s/biblioteca/ESn9qYskUzdFjpr5wfVLfPEBLKRElujPG0YnfjxidEktqg?e=HGcuqB</a> |
| Public note |
<img src="/screens/gifs/go4.gif" alt="Go button" border="0" width="21" height="21" hspace="7" align=middle"> Vea este libro electrónico |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros electrónicos |
| Classification part |
658.83 |
| Item part |
M817 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
a2848796 |