Detalles MARC
| 000 -LEADER |
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| fixed length control field |
03014nam a2200397 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250329170941.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190412s2019 s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783030130053 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3030130053 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783030130046 |
| Qualifying information |
(print) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-CtgCURN |
| Language of cataloging |
spa |
| Transcribing agency |
coctgcurn |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| Language code of original |
ger |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4001 |
| Edition information |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Bernd W., |
| Dates associated with a name |
1964- |
| Relator term |
autor. |
| Data provenance |
http://id.loc.gov/authorities/names/n96050046. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital business models |
| Medium |
[electronic resource] : |
| Remainder of title |
concepts, models, and the alphabet case study / |
| Statement of responsibility, etc. |
Bernd W. Wirtz. |
| 260 #4 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cham, Switzerland : : : |
| Name of publisher, distributor, etc. |
Springer,,, |
| Date of publication, distribution, etc. |
2019. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 recurso en línea (x, 247 páginas) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computador |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Progress in IS, |
| International Standard Serial Number |
2196-8705 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas e índice. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foundations of Digital Business Models -- The Business Model Concept -- Digital Business -- B2C Digital Business Models: Content -- B2C Digital Business Models:Context -- B2C digital Business Models: Connection -- Hybrid Digital Business Models -- B2B Digital Business Models -- Digital Business Model Innovation -- Google/Alphabet Case Study. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
La difusión de Internet en todas las áreas de actividades comerciales ha puesto un enfoque particular en los modelos comerciales. La digitalización de los procesos comerciales es el motor de los cambios en las estrategias y prácticas de gestión de la empresa por igual. Este libro de texto proporciona un enfoque estructurado y conceptual, que permite a los estudiantes y a otros lectores comprender los elementos comunes y específicos de los respectivos modelos de negocios. El libro comienza con una visión general del concepto de modelo de negocio en general, presentando el desarrollo de modelos de negocio, analizando definiciones de modelos de negocio y discutiendo la importancia del éxito de la gestión del modelo de negocio. A su vez, el Capítulo 2 ofrece información y explicaciones del concepto del modelo de negocio y proporciona los enfoques e ideas subyacentes detrás de los modelos de negocio. Sobre la base de estos fundamentos, el Capítulo 3 describe los aspectos fundamentales de la economía digital. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Negocios empresariales |
| General subdivision |
Simnulación en computadores. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercio electrónico. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Organización. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Gestión de la innovación. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Emprendimiento. |
| 856 7# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://unicurn.sharepoint.com/:b:/s/biblioteca/EWvfal9mtvdPpRXGW9T5rrkBUtxUMqKJH0JNPk8jTenogw?e=ZUJZ17">https://unicurn.sharepoint.com/:b:/s/biblioteca/EWvfal9mtvdPpRXGW9T5rrkBUtxUMqKJH0JNPk8jTenogw?e=ZUJZ17</a> |
| Public note |
<img src="/screens/gifs/go4.gif" alt="Go button" border="0" width="21" height="21" hspace="7" align=middle"> Vea este libro electrónico |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros electrónicos |
| Classification part |
658.4001 |
| Item part |
W799 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |