Database marketing (Registro nro. 6867)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01692nam a2200433 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | co-ctgcurn |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250329171449.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130820s2008 nyu s 000 0 eng d |
| 009 - PHYSICAL DESCRIPTION FIXED-FIELD FOR ARCHIVAL COLLECTION (VM) [OBSOLETE] | |
| fixed length control field | 3326241 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780387725789 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780387725796 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0387725792 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0387725784 (hbk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgCURN |
| Language of cataloging | spa |
| Transcribing agency | coctgcurn |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blattberg, Robert C., |
| Dates associated with a name | 1942- |
| 245 10 - TITLE STATEMENT | |
| Title | Database marketing |
| Medium | [electronic resource] : |
| Remainder of title | analyzing and managing customers / |
| Statement of responsibility, etc. | Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : : |
| Name of publisher, distributor, etc. | Springer,, |
| Date of publication, distribution, etc. | 2008. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 recurso en línea (xxiv, 871 p.) : |
| Other physical details | ilustraciones en color. |
| 336 ## - CONTENT TYPE | |
| Content type term | texto |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computador |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | recurso en línea |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | International series in quantitative marketing, |
| International Standard Serial Number | 0923-6716 ; |
| Volume/sequential designation | 18 |
| 500 ## - GENERAL NOTE | |
| General note | Description based on print version record. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas e índice. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Restricted to users at subscribing institutions. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Perfíl del consumidor. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Bases de datos en mercadeo. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kim, Pyo ng-do, |
| Dates associated with a name | 1958- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Neslin, Scott A., |
| Dates associated with a name | 1952- |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 856 7# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://unicurn.sharepoint.com/:b:/s/biblioteca/EcVJx3bEN5hJmHulzReHg-0Brl-oRkOxwrqq82aTzMOTyQ?e=ivHI75">https://unicurn.sharepoint.com/:b:/s/biblioteca/EcVJx3bEN5hJmHulzReHg-0Brl-oRkOxwrqq82aTzMOTyQ?e=ivHI75</a> |
| Public note | Vea este libro electrónico |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros electrónicos |
| Classification part | 658.872 |
| Item part | B644 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Libros electrónicos | Miguel Henríquez Castañeda | Miguel Henríquez Castañeda | 03/29/2025 | 658.872 B644 | 03/29/2025 | 03/29/2025 | Libros electrónicos |