Detalles MARC
| 000 -LEADER |
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| fixed length control field |
02916nam a2200421 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250329170940.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu---uuuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180921s2019 s 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783662567074 |
| Qualifying information |
(electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3662567075 |
| Qualifying information |
(electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783662567067 |
| Qualifying information |
(print) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3662567067 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CO-CtgCURN |
| Language of cataloging |
spa |
| Transcribing agency |
coctgcurn |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition information |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sarstedt, Marko, |
| Relator term |
autor. |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A concise guide to market research |
| Medium |
[electronic resource] : |
| Remainder of title |
the process, data, and methods using IBM SPSS statistics / |
| Statement of responsibility, etc. |
Erik Mooi, Marko Sarstedt. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 260 #4 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Berlin, Germany : : : |
| Name of publisher, distributor, etc. |
Springer,,, |
| Date of publication, distribution, etc. |
[2019] |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
[2019] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 recurso en línea (396 páginas) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computador |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Springer texts in business and economics |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas e índice. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Este libro ofrece una guía completa y de fácil acceso para todo el proceso de investigación de mercado, desde hacer preguntas de investigación de mercado hasta recopilar y analizar datos mediante métodos cuantitativos. Está destinado a todos los lectores que deseen saber más sobre el proceso de investigación de mercado, la gestión de datos y los métodos más utilizados en la investigación de mercado. El libro ayuda a los lectores a realizar análisis, interpretar los resultados y tomar decisiones estadísticas sólidas utilizando IBM SPSS Statistics. Las pruebas de hipótesis, ANOVA, análisis de regresión, análisis de componentes principales, análisis factorial y análisis de conglomerados, así como estadísticas descriptivas esenciales, se cubren en detalle. Muy atractivo y práctico, el libro incluye muchos ejemplos prácticos, consejos y sugerencias que ayudan a los lectores a aplicar e interpretar los métodos de análisis de datos discutidos. |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
SPSS (Archivos de computador) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Investigación de mercados |
| General subdivision |
Métodos estadísticos. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Ciencias administrativas. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mooi, Erik, |
| Relator term |
autor. |
| 856 7# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://unicurn.sharepoint.com/:b:/s/biblioteca/ER0tma0IHIJHlUhnavZym7ABXZAZVOlozI7m7uzlhPjhvw?e=v1p6Pb">https://unicurn.sharepoint.com/:b:/s/biblioteca/ER0tma0IHIJHlUhnavZym7ABXZAZVOlozI7m7uzlhPjhvw?e=v1p6Pb</a> |
| Public note |
<img src="/screens/gifs/go4.gif" alt="Go button" border="0" width="21" height="21" hspace="7" align=middle"> Vea este libro electrónico |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros electrónicos |
| Classification part |
658.83 |
| Item part |
S248 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |