199 preguntas sobre marketing y publicidad / (Registro nro. 49330)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01203nam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000022584 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CO-CtgCURN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250730205956.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160627s2002 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9580470308 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgCURN |
| Language of cataloging | spa |
| Transcribing agency | coctgcurn |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | B65p |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bonta, Patricio. |
| 245 10 - TITLE STATEMENT | |
| Title | 199 preguntas sobre marketing y publicidad / |
| Statement of responsibility, etc. | Patricio Bonta , Mario Farber. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bogotá : |
| Name of publisher, distributor, etc. | Grupo Editorial Norma, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 168 p. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin mediacion |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Incluye indice. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Que hace el marketing.--Que es el mercado.--Que es premiun.--Que es commodity.--Que es una clase de producto.--Que es una marca.--Que es un value for money.--Que es unwhite product.--Que es un private label.--Que es un own label.--Que es own label.--Que son los atributos.--Que es percepcion.--Que son los indicadores tangibles |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing internacional. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farber, Mario. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160627 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Classification part | 658.8 |
| Item part | B65p |
| Source of classification or shelving scheme | Dewey Decimal Classification |
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