El estilo McDonalds : (Registro nro. 49326)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01270nam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000022560 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CO-CtgCURN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250730205956.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160627s2007 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8423424790 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgCURN |
| Language of cataloging | spa |
| Transcribing agency | coctgcurn |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | E86es |
| 245 03 - TITLE STATEMENT | |
| Title | El estilo McDonalds : |
| Remainder of title | metodos para conectar con el consumidor / |
| Statement of responsibility, etc. | D. L. Noren ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Barcelona : |
| Name of publisher, distributor, etc. | Deusto, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 165 p. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin mediacion |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 490 1# - SERIES STATEMENT | |
| Series statement | Grandes casos empresariales |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La economia de los arcos dorados: Un estudio de caso del sistema McDnalds.--McDonalds como institucion Disneyzada. Implicaciones.--McDonalds En cuestion: Los limites del mercado de masas.--Paradojas culturales reflejadas en el significado de las marcas: McDonalds y el fondo para la defensa del medio.--El otorgamiento de autoridad (Empowerment).--Ficción y humor en la transformacion de las estrategicas narrativas de McDonalds |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | McDonalds |
| Form subdivision | Organizacion. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Noren, D. L. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160627 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Classification part | 658 |
| Item part | E86es |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Miguel Henríquez Castañeda | Miguel Henríquez Castañeda | General | 03/04/2019 | 658 E86es | 010544 | 03/04/2019 | 03/04/2019 | Libros |