Nuevas tendencias de marketing / (Registro nro. 30296)

Detalles MARC
000 -LEADER
fixed length control field	01220nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	CO-CtgCURN
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250410211234.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190725s2002 xx g 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9508570253
040 ## - CATALOGING SOURCE
Original cataloging agency	CO-CtgCURN
Language of cataloging	spa
Transcribing agency	coctgcurn
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	H339n
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Harvard Business Review
9 (RLIN)	2888
245 #0 - TITLE STATEMENT
Title	Nuevas tendencias de marketing /
Statement of responsibility, etc.	Harvard Business Review
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Buenos Aires, Argentina :
Name of publisher, distributor, etc.	Deusto,
Date of publication, distribution, etc.	2002
300 ## - PHYSICAL DESCRIPTION
Extent	200 páginas ;
Dimensions	20 centímetros
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	La tarjeta de informe de la marca -- Resucitar una marca moribunda -- Cómo combatir en una guerra de precios -- Márketing contextual -- La atracción de las marcas globales -- ¿Se alían todas las estrellas estratégicas en su marca corporativa? -- Atormente a sus clientes (a ellos les encanta) -- Impulse el rendimiento de la inversión de márketing con el diseño experimental -- Unas palabras sobre los colaboradores.
521 ## - TARGET AUDIENCE NOTE
Target audience note	AREA BASICA
590 ## - LOCAL NOTE (RLIN)
Local note	Todos los programas acádemicos
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Administración de empresas
9 (RLIN)	2889
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
9 (RLIN)	2890
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Libros
Classification part	658.83
Item part	H339n
Koha issues (borrowed), all copies	2
Source of classification or shelving scheme	Dewey Decimal Classification
Suppress in OPAC	No

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Date acquired	Inventory number	Total checkouts	Full call number	Barcode	Date last seen	Date last checked out	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification				Miguel Henríquez Castañeda Barranquilla	Miguel Henríquez Castañeda Barranquilla	General	05/23/2018	02895	2	658.83 H339n	02895	12/09/2019	11/07/2019	ej.1	07/25/2019	Libros